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Reach More Viewers: Why Digital Video Streaming Networks Are a Must for Video Content Creators

You have a vision, a story to share, an idea worth spreading. You've honed your craft, invested in high-quality cameras and editing software, and created video content you're proud to share with the world. But how do you reach your audience? How do you gain more viewers and take your content creation passion to the next level? One simple answer is you need to join a video streaming network.

Reach More Viewers: Why Digital Video Streaming Networks Are a Must for Canadian Video Content Creators

Digital video streaming networks are the key to unlocking a bigger audience for your video content. They provide an opportunity to build a community of viewers interested in content just like yours. By becoming a creator on a network, the hope is your videos get promoted across the platform, exposed to new potential fans. You need access to tools and resources to engage with your viewers. This can mean integrating your social media marketing to point to your video platform, opening new doors to new opportunities and collaborations. You need analytics available to you to gain insights into what resonates with your audience so you can keep improving and optimizing. If you're ready to take your video content sharing to the next level, joining a digital video streaming network is a must. They can potentially transform your passion project into a sustainable video business. What are you waiting for? Your viewers are out there - go find them!


What Is a Digital Video Network?

A digital video streaming network is an online platform where content creators like you can upload and share videos and actually own your content. But it should be so much more than just a hosting service. Joining a network should open you up to new opportunities for exposure, integrate your social media accounts making it easy for people to discover you and to build your audiences. Plus, offering you multiple revenue-generating options you just can't get anywhere else. Features like curated playlists, featured videos, live streaming, subscriptions, leasing sub-channel space or selling ad campaigns. Over time, as your viewership grows, you'll start building an engaged community of fans and followers and a strong revenue-generating business.


Networks should also facilitate collaboration between creators. You might get the chance to appear as a guest on other channels, participate in collaborations, share revenue opportunities or join forces with other creators in your niche. These cross-promotional opportunities are a great way to tap into new audiences and raise your visibility and strengthen your video business.


To even qualify for monetization on many traditional video streaming networks, you must be eligible to apply and meet many highly restrictive policies. These are often limited to a percentage of ad revenue, subscription links and channel sponsorship models that allow your viewers to pay for premium content. As your viewership and engagement increase over time, you need to be on a network that is less restrictive and offers more revenue-earning options.


The bottom line? Joining a digital video streaming network is one of the smartest moves you can make as a creator. You'll gain exposure, build community, and open up new revenue streams to turn your passion into a successful online business. What you need to think about is “does the digital streaming platform support your business needs”? The future of your video streaming business starts now.


The Benefits of Joining a Digital Video Streaming Network

Joining a digital video Streaming network (DVSN) is a no-brainer if you want to take your online video business to the next level. DVSNs should provide the platform, tools, revenue opportunities and support to help you reach more viewers and build a sustainable income from your content.


More Viewers

Several DVSNs have an established niche in the market with huge audiences consuming millions of videos a minute. The assumption is their built-in fan base will flock to your content, eager to consume your creative works. Many DVSNs specialize in free-posted content and search engines that direct advertising to trending content. Promotion of content is generated by the content creators social media and search engine optimization to increase visibility and drive traffic. Look for DVSNs that do not have restrictive algorithms or revenue-sharing models, but rather have open search and access for all content, ones that allow all revenues to be available to all content providers. As a video business operator you are already driving viewers to your content through social media and websites. You are optimizing your monetization and revenue opportunities by taking care to have a DVSN that supports your business efforts. Before you know it, you'll have a steady flow of new subscribers, views and revenue.


Make Money

DVSNs can help you monetize your content. Some specialize in handling ad placements, sponsorships, and affiliate programs so you can focus on what you do best - producing great video content. Some DVSNs have partnerships with major brands and a proven track record of helping creators generate revenue. The bottom line is that you must pick a DVSN that offers you a fair cut of profits from your content. And most importantly maintain ownership of your content, unlike some where you actually give up your IP (intellectual property rights) to your content.


Support System

Running an online video business is challenging and time-consuming. Good DVSNs provide business and tech support so you're not in it alone. They offer services like channel management, content optimization, revenue-generating solutions and analytics to help you make data-driven decisions. DVSNs are also plugged into the latest video trends and tools. Their expertise and guidance will save you hours of frustrating trial-and-error.


If you want to expand your audience, increase revenue, and take the stress out of managing an online video business, partnering with a digital video streaming network that favors your business, is the way to go. DVSNs should offer you the platform technology and support to build a successful business. Isn't it time you reached your full potential?


How to Find the Right Digital Video Streaming Network for You

Finding the right DVSN for your content is key to reaching more viewers and your economic success. The possibilities today are endless, but the perfect match for you is out there.


Do Your Research

Explore the options by checking out the major streaming networks and smaller, niche sites. See what kinds of content they feature, what video business features they offer and their audience demographics. Don’t assume that if a site has large audiences who frequent the site they will be readily available to you. You're responsible for your own marketing and driving audiences to the best DVSN that supports your business brand. Look for networks that align with your brand and the type of videos you produce. Some questions to ask:

  • Do they focus on short-form or long-form content?

  • Do they determine what ads are run on your videos or are they ad-free? Ads can generate revenue but may turn off some viewers. Do they have an equitable plan for sharing AD revenue?

  • What revenue opportunities are available to you? Is there a fee?

  • What is their content submission and approval process? The easier the better, so you can get your videos online quickly.

  • Do they have flexible revenue-sharing models? Or restricted metrics that you have to meet in order to qualify for revenue sharing. You're the one who should benefit from your videos revenue.

  • Do they offer owner-operated platforms where you can customize and brand the platform to your own business model.

  • Can the DVSN be white-labeled to your existing websites and social platforms.

The key is taking a chance and putting your content on the network you think is the best fit. Building a relationship with the right digital video network can lead to big rewards and help turn your creative passion into a successful business. What are you waiting for? Get out there and find your perfect match!


Tips for Getting Started on a Digital Video Streaming Network

The digital frontier is rapidly changing and calling out to you—are you ready to answer? Building your own digital video business is the key to unlocking a whole new world of opportunity. Utilize your social platforms and networks to drive your audiences to a DVSN that supports your business. By owning and operating your own video streaming platform, the possibilities are endless.


Customize Your Platform

The difference between a private and public DVSN is the ability to customize your video streaming platform. It also means the opportunity for more creative and monetary control. For example, on a private platform service you can choose stylish themes and layouts that reflect your brand. Think about your exact video business needs and choose a platform service that allows you to build the exact platform you’ve always dreamed of with the video business features you actually want.


Control Multiple Revenue Sources

Video streaming services vary greatly. On private streaming services, you keep the lion's share of the revenue from ads, sponsorships, VOD, Live streams and fan memberships.Often on public streaming services you are required to wait for subscriber minimums or valid watch hours, and have no control over unwanted third-party videos or ads. They often have template plans with endless plugins and add-ons. The monetization of your content should be yours, allowing you to reinvest in your business and take it to the next level.


Own Your Audience

Social platforms come and go, but your audience is forever. On your own video streaming platform, you should control the relationship with your viewers and their data. You should maintain direct communications with fans, send newsletters, offer exclusive content and build a lasting connection. Corporate algorithms should never come between you and the people who matter most.


Scale and Monetize

Whether using a Private or Public platform service you should have options to grow into a media powerhouse. With control of your audiences you can turn on monetization features like video ads, channel sponsorships, fan memberships, sub-lease channels, VOD, Live streams, Sell merchandise and so much more. The platform service you choose should offer you the potential for nearly limitless revenue. The only cap is your ambition.


The digital frontier awaits. Will you blaze a trail or follow the crowd? Choose to build your digital empire on a video streaming platform designed for your success. Take control of your content, keep what you earn, own your audiences, and unlock boundless opportunities for growth. The future is yours to shape. How will your story unfold? On your terms, as pioneers always have.


Take Control of Your Content

So what are you waiting for? It's time to take control of your video content business, make more money and reach more viewers. Consider how restrictive some video streaming platforms are. Join a DVSN that favors your business and open yourself up to new promotional opportunities, stronger community connections, and bigger paychecks. 71% of the world's population turn to Video as their #1 source of content. 4.6 million downloads a minute are being consumed and the entire internet is now 83% video.

Don't get left behind - your viewers are waiting. Take the leap - your audience, your career, and your bank account will thank you for it. The world of online video business is your oyster, so get out there and make it shine. Join a network today!

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